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Why so Flat?

September 3, 2020

Why so Flat?

Flat earth please excuse me, I like curves better. Flat is mainly associated with the opposite of something extraordinary, like a flat sense of humour or a flat tire. I have even found some interesting definitions of flat such as; “lacking interest or emotion; dull and lifeless” or a musical chord “below the true or normal pitch of musical sound” a complete opposite to curve, which is associated to contour, an outline, especially one representing or bounding the shape or form of something or as a verb (be contoured) to mould into a specific shape, especially one designed to fit into something else. Much better.  

What is the first thing that comes to your mind when you think of comfort? A hard-flat surface is probably not one of the many things that remind me of comfort, so why are we driven into thinking a flat surface is the best we can do for our sleep?

Whenever I go secret shopping for a new mattress to better understand what is being offered in the market, I realize why so many people are driven into buying the same thing they had before,  most mattresses look very much alike, some are softer, some are firmer. Then you have the one with this or that material you never heard of; well you got the idea. When you finally find the mattress you will take home does it feel like a 10/10? 12% of people return their mattresses complaining of lack of comfort, causing pain or motion isolation. How to avoid it? How to make a mattress more comfortable?

Ergomotion has been doing all within its power to educate as many retailers as possible on the benefits for both end-consumer and retailer of an adjustable bed. An adjustable bed will raise the bar for any mattress you choose to acquire. The benefits to the end-consumer go from a multi-use product in your room, that will enable you to read your favourite book or watch your favourite movie in the most comfortable position to health benefits such as improved blood circulation and aid on the prevention of acid reflux and restless legs.

If you are part of the population who have been working from home since the pandemic started, you probably would benefit from such extra comfort in your room, and if you read this article, I bet you are probably thinking where to get yours, don’t worry, we sell in over 35 countries and produce more than 1.3M beds per year, I’m sure you can even buy it online wherever you are. Keep healthy and enjoy the benefits of a customizable comfort.

By Alex Freiria, Relationship Executive Ergomotion