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What about consumer habits?

November 16, 2020

What about consumer habits?


Attaining a sound sleep is finally at the forefront of the well-being conversation.

With the recent changes the world has been through, people have become more concerned about health, work conditions, their children’s habits and routines, and about adapting their lifestyle to the new conditions. Consumers are trying to understand how they can achieve high-quality sleep, and they also want to know more about the role sleep plays in their productivity and health.

Technology is giving people access to digital tools that provide valuable information about their well-being.

Interestingly, in today’s digital era, 59% of millennials are interested in sleep technology. This group is the major spender among all.

The increasing awareness on the benefits and importance of sleeping well will drive the global demand for smart beds.

This could be an opportunity for several industries, including the furniture and bedding industry.

Source: PBM Strategic Insights, March 2018 Furniture Today study.